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WCIC Exhibit Floor Sells Out In Record Time

MADISON, WI –Together with the Center for Dairy Research, the Wisconsin Cheese Makers Association (WCMA) today announced all exhibit hall space for the 2017 Wisconsin Cheese Industry Conference (WCIC) has now been sold. With 272 booths reserved, next year’s conference, set for April 12 & 13 at the Alliant Energy Center in Madison, Wisconsin, will be the largest ever held.

“The overwhelming demand for exhibit space once again confirms that the Wisconsin Cheese Industry Conference is our industry’s premiere showcase of technical innovation,” said Judy Keller, WCMA Events Director.

While exhibit space is claimed, sponsorship opportunities still exist, connected to the Collegiate Dairy Products Evaluation Contest and CDR seminars. Suppliers are reminded that December 1 is the deadline for sponsorships to be noted in WCIC’s registration brochures, which are mailed to more than 3,000 industry professionals.

For a limited time, registrants can take advantage of two deep discounts. The “early bird” rates available now through January 16 save attendees 20% off their full or single-day registration costs. New this year, the Wisconsin Cheese Makers Association is also offering a special discount code applicable to Wednesday exhibits-only registration for employees of dairy manufacturing, processing, and marketing companies. The discount code CM45 lowers exhibits-only registration to just $45 per person.

“Whether you’re the CEO of your company, a front-line supervisor, an artisan cheesemaker, or work in marketing or maintenance, WCIC offers training and connections of real value,” said Keller.

Visit www.cheeseconference.org to learn more about seminar offerings, sponsorships, and to browse the show floor and register to attend.