MADISON, WI – Wisconsin Cheese Industry Conference (WCIC) organizers today announced plans for a diverse and dynamic array of speakers and technical seminars, offering something for everyone from the artisan entrepreneur to the largest company’s CEO.
“WCIC has a long-standing reputation as the nation’s premier event for cheese, butter, and whey manufacturers, and that’s grounded in its substantive educational opportunities,” said Judy Keller, Event Director. “In 2017, we’re excited to offer our friends in the industry a greater variety and depth of learning than ever before.”
Hosted by the Wisconsin Cheese Makers Association and the Center for Dairy Research (CDR), WCIC 2017 opens with consumer psychologist Kit Yarrow sharing the prospects for marketing to millennials.
The Food and Drug Administration’s John Sheehan will provide updates on food safety, while CDR staff detail new frontiers in milk and whey proteins. CDR staff will also present some of the latest innovations in cheesemaking, touching on milk standardization, salting, and research on warm whey.
Other WCIC seminars include an overview of issues impacting the global trade of cheese, a primer on cheese grading, and discussion of strategies to recruit and retain a quality workforce as the labor pool shrinks. Attendees may also sign up for a first-of-its-kind human resources boot camp.
Back by popular demand is the artisan program at WCIC, offering hands-on opportunities to learn at the vat from international experts in cow, sheep, and goat cheesemaking.
“Between the seminars and the exhibit floor, WCIC will connect you with the information and the people you need to create the best products, grow your business, and reach new markets,” said Keller.
With 272 exhibit hall booths reserved, next year’s conference, set for April 12 & 13 at the Alliant Energy Center in Madison, Wisconsin, will also be the largest ever held.
Act fast to take advantage of an “early bird” rate available now through January 16, offering attendees 20% off full or single-day registration costs. New this year, WCMA is also offering a special discount code – CM45 – for exhibits-only registration for dairy manufacturers, processors, and marketers, bringing access to the exhibit floor to just $45 per person. For more information and to register, visit www.cheeseconference.org.