2019 Cheese Industry Conference Seminars Focus on Export Trends, Market Strategies

Posted By: Rebekah Sweeney WCMA News,

Grow your business in markets abroad with the help of expert insights on trends and winning sales strategies from 2019 Cheese Industry Conference (CIC) presenters.  The 2019 CIC, set for April 17-18 at the Alliant Energy Center in Madison, WI, features marketing experts from the U.S Dairy Export Council (USDEC) and international dairy food buyers. 

“The 2019 Cheese Industry Conference is all about growing dairy processors’ businesses – through education, new technology, and networking opportunities,” said John Umhoefer, Executive Director of the Wisconsin Cheese Makers Association. “As we connect processors with global cheese buyers, export gurus, and marketing specialists, we hope to help them expand sales.”

WCMA co-hosts the 2019 CIC with Center for Dairy Research.

On Thursday, April 18 from 9:30-11:45 a.m., USDEC presents “Opportunities for Global Cheese Sales,” a two-part seminar devoted to export markets for cheese in the Middle East, Hong Kong, and Japan.  Moderated by Wisconsin Department of Agriculture, Trade, and Consumer Protection Agricultural Development Administrator Krista Knigge, the opening session describes USDEC programs worldwide, with presentations from Ross Christieson, USDEC Senior Vice President of Global Cheese Marketing, Angélique Hollister, USDEC Vice President of Global Cheese Marketing, and Firas Zahreddine, USDEC Middle East Key Account Manager.

The USDEC session will be immediately followed by a Global Cheese Buyer Panel moderated by Ross Christieson. Panelists include Alphonse Ndong, Procurement Specialist for Y International USA, Inc./Lulu Supermarkets throughout the Middle East, Ahmad Saad, Fresh Food Commercial Director for Spinney’s Supermarket in Lebanon, and Angélique Hollister and Firas Zahreddine with USDEC.


For a complete schedule of events and to register, visit www.CheeseConference.org.   Online registration will be available only through Monday, April 8.