Learn About DFW Business Growth Resources in December WCMA Webinar

Posted By: Rebekah Sweeney WCMA News,

Make plans today to join the Wisconsin Cheese Makers Association (WCMA) December 14 for a free, members-only webinar focused on practical strategies to help grow dairy processing businesses. Registration is now open.

On Tuesday, December 14 from 1:00-2:00 p.m. (CT), Dairy Farmers of Wisconsin (DFW) leaders will share expert insights on how dairy businesses can successfully boost their operations using DFW as a resource. Presentions include:

  • Chad Vincent, Chief Executive Officer, providing an overview of the history, strategy, and structure that informs DFW’s work;
  • Jen Walsh, Chief Operating Officer, discussing ways DFW utilizes research insights to ensure effective programming;
  • Suzanne Fanning, Chief Marketing Officer, offering insight into DFW’s multi-faceted marketing efforts, from consumer-facing campaigns to the Cheeselandia community and more; and
  • Kirk Scott, Senior Vice President, Dairy Company Communications, sharing DFW’s approach to reaching dairy professionals across a variety of different channels and industry sectors.

“WCMA values our partnership with Dairy Farmers of Wisconsin, and the energy, enthusiasm and expertise they offer our members via a bevy of industry resources,” said John Umhoefer, WCMA Executive Director. “We invite dairy processors to learn more about how they can engage with DFW to grow their businesses.”

Following the program, WCMA staff will facilitate a question-and-answer session with presenters. Members who prefer to submit questions anonymously may send them to WCMA Senior Director of Programs & Policy Rebekah Sweeney at rsweeney@wischeesemakers.org by close of business on Monday, December 13.

This offering is the latest in WCMA’s monthly webinar series, announced in September. In each session, members will have access to up-to-date information, expert analysis, and industry insights – all at no cost. Webinar topics will be determined based on WCMA member feedback and will cover a range of themes such as business development, communication strategies, and industry resources.