WCMA to Host Champion Cheese Auction Live, Online April 24
The coronavirus pandemic has brought change and delay for CheeseExpo, but the Wisconsin Cheese Makers Association (WCMA) aims to keep one tradition alive in 2020. On Friday, April 24, WCMA will recognize the great effort, the mastery of cheesemakers – Gold Medal winners in the 2020 World Championship Cheese Contest – with the Championship Cheese Auction.
“We hope this live, online auction will bring a bit of CheeseExpo and a bit of normalcy during these challenging times,” WCMA Executive Director John Umhoefer said.
Join WCMA on Friday, April 24 to witness a live, online auction of the champion cheeses at Koning Maple Lane Event Center in Monroe, WI, executed by auctioneers Tim Slack and Dave Koning. The auction website will feature each award-winning cheese up for bid. Interested bidders need to register on the bidding website, and will have a pre-sale opportunity to place silent bids before the live auction.
“The online auction is a meaningful way to celebrate the award-winning cheesemakers,” WCMA Events Manager Kirsten Strohmenger said. “Simultaneously, by participating in the auction, bidders are generously aiding many key offerings hosted by WCMA.”
The Championship Cheese Auction provides crucial support to the World Championship Cheese Contest, funds WCMA’s scholarship-winning students, and continues to support influential supervisor and manager training programs at WCMA. The Auction offers supplier partners and processors a chance to thank and support the cheese companies that make this industry famous.
WCMA staff will supplement the auctioneer’s live action with commentary and thanks in real time at the event center over Facebook Live on the World Championship Cheese Contest page on Facebook.
Please direct any question to WCMA Events Manager Kirsten Strohmenger at firstname.lastname@example.org