WCMA Launches New Marketing Opportunities at CheeseCon, U.S. Championship Cheese Contest

Wisconsin Cheese Makers Association (WCMA) today launched a broad array of new sponsorship and marketing opportunities at two of the dairy processing industry’s most impactful events: CheeseCon and the United States Championship Cheese Contest. The offerings, available now at WisCheeseMakers.org/Marketing, connect businesses with thousands of professionals and decision makers in the dairy processing industry. 

“Over 3,000 people flock to CheeseCon. Dairy manufacturers from dozens of states across the nation will enter thousands of their products in the U.S. Championship Cheese Contest. This is a chance to make a lasting impact on them all, so we strongly encourage interested sponsors to take advantage of these opportunities now,” said Judy Keller, WCMA’s Senior Director of Events. 

CheeseCon, set for April 20-22, 2027, in Madison, Wisconsin, is the nation’s premier cheese, butter, whey and cultured dairy products event, featuring world-class education, valuable networking, energetic celebrations of dairy excellence, and a tabletop exhibit floor packed with trusted industry suppliers. This year, businesses interested in reaching CheeseCon’s 3,000+ attendees can take advantage of multiple brand-new sponsorship offerings at the Gold and Silver levels, in addition to high-visibility signage placements. 

The renowned U.S. Championship Cheese Contest, planned for March 9-11, 2027 in Green Bay, Wisconsin, features unmatched opportunities to increase brand recognition and show support for dairy manufacturers of all sizes and types, operating coast-to-coast. This year’s sponsorship offerings include exciting openings at the Silver, Partner, and Contributor levels. 

“There’s simply no better way to reach a wide audience of professionals at all levels of the dairy processing industry. For businesses looking to make a cost-effective impact, sponsoring CheeseCon and the U.S. Championship Cheese Contest is the optimal choice,” added Caitlin Peirick, WCMA’s Expo & Conference Director. 

These impactful opportunities are only available through January 12. Prospective sponsors can visit WisCheeseMakers.org/Marketing today to secure their selections. Questions may be directed to events@wischeesemakers.org.